how we increased social media impressions by over 9900% & brought in weekly leads
(for a very difficult niche)
social media management services
the sitch
This client is a hairdresser specialising in hair replacement systems – a product that’s life-changing but incredibly sensitive for the buyer.
Their ideal client often feels self-conscious and hesitant to engage publicly, making it a notoriously difficult niche for social media growth.
Even we thought this was going to be a struggle!
✹ ✦ ✹
the fix
Here’s how we made it work:
Built a well-thought-out strategy tailored to this niche, focusing on empathy, education, and discretion.
Deep-dived into their ideal client’s mindset, creating content that spoke directly to their needs, concerns, and aspirations.
Focused on high-quality, relatable and transformational content.
Used subtle but effective calls to action that encouraged private inquiries rather than public engagement
the result
A 9900% increase in impressions.
Consistent weekly inquiries from the ideal clients
Featured in the local news, shining a spotlight on their expertise
All achieved with less than 1000 followers, proving that engagement and strategy matter far more than vanity metrics
want results like these?
Even the toughest niches can thrive with the right strategy. Let’s craft a social media plan that gets results – no matter your industry.